New Makes Debut

JACKSONVILLE, Fla. — TeamFanShop, a division of Football Fanatics, announced today it has signed an agreement with the University of Arkansas to overhaul and re-launch the athletic department’s official online store located at In addition, the University of Arkansas Athletic Department has reopened the Hog Heaven Store at Bud Walton Arena with new management.

Under the terms of the agreement, TeamFanShop will be responsible for all facets of the on-line store operation, including web site development, merchandising, customer service, order processing and product fulfillment.

In addition to a completely overhauled shopping experience, the newly designed store will also feature the widest selection of officially licensed Razorbacks merchandise ever assembled in one place.

“Our first priority in selecting a new partner for our online store was to find someone who could deliver exceptional customer service,” said Matt Shanklin, Associate Athletic Director for Marketing & Licensing. “Aside from having great technology and merchandising skills, it was clear to us that TeamFanShop really understands how to take care of our fans and alumni. With their help, we’re looking forward to turning the overall shopping experience up a notch this season.”

"Part of what makes college sports so exciting is the regional differences between each program." said Brian Swallow, Vice President of TeamFanShop. “For this reason, we think the key to delivering a great customer experience is to work closely with each school to understand how we can best apply our knowledge and infrastructure to address their fans and alumni. Arkansas is highly committed to making this new store a success, and we’re honored to be selected by them to help make it happen.”

The new Hog Heaven Store at Bud Walton Arena will be managed in-house by the U of A Athletic Department. The in-house management will also include the game day store in Donald W. Reynolds Razorbacks Stadium and all game day in stadium/arena kiosk sales.

The Razorbacks are joined by several other Division-I and professional sports teams who have recently selected TeamFanShop to power their official online stores, including Mississippi State University, University of Florida, University of Georgia, and the Tampa Bay Buccaneers.

About TeamFanShop

Founded in 1995, TeamFanShop is a leading provider of private label e-commerce outsourcing solutions for division I colleges and professional sports teams. We power the official online stores for some of the biggest names in sports and sports media including the Florida Gators, Georgia Bulldogs, Jacksonville Jaguars, Tampa Bay Buccaneers, The Southeastern Conference, The Big Ten, The Sporting News and many others.We combine our best of breed e-commerce platform with highly efficient order fulfillment and customer relationship management services to help our partners fully monetize their official web sites.