Arkansas, TheLinkU launch partnership
Arkansas Athletics and TheLinkU are partnering to expand name, image and likeness opportunities for Razorback student-athletes.
The new agreement will power the NIL efforts of the Arkansas Front Office to generate legitimate above the cap revenue for Arkansas athletes. TheLinkU platform provides immediate opportunities for local businesses, brands and donors to engage Arkansas Athletics to partner with athletes in a variety of ways.
“Our partnership with TheLinkU makes us better in a number of ways very quickly,” Vice Chancellor and Director of Athletics Hunter Yurachek said. “This helps our student-athletes with legitimate NIL opportunities – both locally and nationally – while also giving our fans and donors the opportunity to easily support our teams or specific athletes.”
TheLinkU provides a portfolio of 30+ national brands and business, including technology, finance, apparel and consumer goods companies, that will be available to work with Arkansas athletes. For local brands and businesses, TheLinkU platform simplifies the process of working with athletes to promote their businesses. Fans will enjoy several different ways to support their favorite teams and athletes through the platform, from memberships to specific athlete merchandise and autographs to personalized videos and opportunities to meet athletes.
“We are incredibly excited to partner with Arkansas Athletics to build upon the momentum surrounding Razorback student-athletes,” said Austin Elrod, CEO of TheLinkU. “Arkansas possesses all the necessary elements to be elite in the NIL era: a passionate fan base, a powerful statewide brand and a connection to some of the world’s most successful businesses. Our NIL Ecosystem, led by our national partnership network, brings significant revenue opportunities that benefit student-athletes while providing alumni, fans and business leaders with meaningful ways to participate in the success of the program. Throughout this partnership, we will bring a relentless work ethic that focuses on adding real value to the Razorback network and community.”
Fans can sign for a monthly membership or make a one-time donation by clicking here.
Businesses interested in working with Arkansas student-athletes can click the Sign Up button at the top of this page then click the sponsor tab to register or click here to schedule a meeting with our team.
