Third-party licensees should be aware of conflicts in order to avoid potential issues for Razorback student-athletes.
Student-athletes cannot endorse a brand during a practice, competition, or other team-sponsored activity.
Student-athletes are not permitted to enter into agreements with companies/brands that conflict with exclusive partnerships, unless specific permission is granted from the Senior Associate Athletics Director for Athlete Brand Development and Inclusive Excellence. Click here to see a list of exclusive partners.
Student-athlete agreements cannot conflict with any other rule, regulation or policy of the university.
Student-athlete agreements cannot involve the student-athlete’s performance or lack of performance in athletic competition.
Student-athletes are not permitted to use the UA’s intellectual property which includes, but is not limited to:
o Service Marks
o Facilities, landmarks, monuments, & statues
o Trade Dress or uniforms
o Songs, sounds, slogans, cheers, etc.
o Images, artwork or designs
o Logos, symbols, colors, or insignias
o Radio, television, podcasts or other broadcasts
o Other intellectual property, whether registered or not
Student-athletes are not permitted to enter into any agreement related to or regarding sponsorships, advertising, promotions or other arrangements, nor shall NIL of student-athletes otherwise be used in association with any of the following:
o Tobacco products, tobacco-related products, services or usage.
o Alcohol, alcohol-related products, services, depictions or references to alcohol consumption and/or abuse (not including beer advertising/sponsorship in/on the following.
o Drugs, drug use or drug paraphernalia, but not including over the counter or prescription drugs.
o Sexually suggestive or oriented products, services, conduct, imagery or inferences.
o Gaming, private games of chance, gambling or gambling related products or services.
o Profanity, racist, sexist, xenophobic, homophobic, transphobic, hateful, demeaning or degrading language or statements.
o Inherently dangerous products, firearms, explosives and other weapons.
o Any product, substance, or method that is prohibited in competition by the NCAA, SEC, or other organization governing intercollegiate athletic competition.