The Office of Athlete Brand Development equips Razorback student-athletes with the education and resources necessary to maximize opportunities related to his/her name, image and likeness (NIL).

The University of Arkansas was the first athletic department in the nation to hire a senior level administrator to specifically oversee student-athlete brand development.

Office of Athlete Brand Development
Email: flagship@uark.edu
Twitter: @TheFlagshipAR

Terry Prentice – Senior Associate Athletics Director – Athlete Brand Development & Inclusive Excellence
Email: tprentic@uark.edu
Phone: 479-396-8906
Twitter: @TerryPrentice

Austin Dunston – Athlete Brand Development Coordinator
Email: aldunsto@uark.edu

Katy McDonald – Graduate Assistant
Email: krmcdona@uark.edu