The Office of Athlete Brand Development equips Razorback student-athletes with the education and resources necessary to maximize opportunities related to his/her name, image and likeness (NIL).
The University of Arkansas was the first athletic department in the nation to hire a senior level administrator to specifically oversee student-athlete brand development.
Justin Johnson – Director of Student-Athlete Development/Flagship
Austin Dunston – Athlete Brand Development Coordinator
Katy McDonald – Graduate Assistant