The Office of Athlete Brand Development equips Razorback student-athletes with the education and resources necessary to maximize opportunities related to his/her name, image and likeness (NIL).

The University of Arkansas was the first athletic department in the nation to hire a senior level administrator to specifically oversee student-athlete brand development.

Office of Athlete Brand Development
o Email: flagship@uark.edu
o Twitter: @TheFlagshipAR

Terry Prentice – Senior Associate Athletics Director – Athlete Brand Development & Inclusive Excellence
o Email: tprentic@uark.edu
o Phone: 479-396-8906
o Twitter: @TerryPrentice

Nicole Edison -Graduate Assistant
o Email: edison@uark.edu