Our fans are the very heart of our program. The loyal support of the Razorback Nation is what distinguishes our program from others around the nation. Razorback Foundation members, season ticket holders and fans from all over the state make their way to Fayetteville and Little Rock to cheer on our student-athletes.

Just as we constantly are reviewing and evaluating the experience of our more than 465 student-athletes to better serve them, we also are focused on understanding more about the gameday experience of our fans so we can enhance their game day experiences. Whether it is feedback gathered through staff review, gameday fan surveys or personal interactions with our guests, that information helps shape our direction.

In 2018-19, Razorback Athletics took that commitment to a new level with the adoption of the “Every Experience Matters” program. The comprehensive guest service approach became a part of every aspect of Razorback Athletics from full-time employees to gameday staff. Last August, BC Johnson from the Disney Institute conducted multiple training sessions to help all of those who come in contact with our guests learn how we can better listen and respond to the needs of those attending our games.

Enhancing the game day experience for our guests can transform many facets of what we do. In recent years, after listening to the feedback from our guests, we worked to streamline pre-game and post-game traffic routes, lowered the prices for upper level tickets and popular concession items.

For the 2018 football season, Donald W. Reynolds Razorback Stadium saw a number of enhancements to help our guests better enjoy their gameday experience.

North End Zone Addition and Other Stadium Renovations
The north end zone addition to Donald W. Reynolds Razorback Stadium included four indoor club areas, three levels of suites, two levels of club seats and loge boxes as well as an upper level gameday patio. All new areas for which Razorback fans to enjoy the game while taking advantage of new amenities.
In addition, extensive renovations were made throughout the stadium enhancing the game experience for all Razorback fans.

New gate and seating section numbering system
Donald W. Reynolds Razorback Stadium was re-numbered to provide a sequential flow throughout the seat areas. The revised numbering system allows guests to access the gates and seating sections designated on their tickets more efficiently. In addition, specific gates were printed on tickets to inform fans the best entry and access to their resp respective seating sections.

Self-scan Ticket Kiosks
Fans entry into Donald W. Reynolds Razorback Stadium was made even more efficient with the introduction of self-scan ticket stations at all stadium gates. The stations allowed fans to use a hard ticket, printed digital ticket or their digital device to scan for entry.

Full 360 degree Concourse
Never before have Razorback fans been able to move through Donald W. Reynolds Razorback Stadium with such ease! Guests may now access all sides of the stadium by utilizing the 360 degree Level 1 Concourse. The Level 1 Concourse is located one level below the Mezzanine or street level. In addition to the Level 1 Concourse, the Mezzanine level concourse allows movement throughout the east, west and north seating sections.

Dyehard Fan Supply
Through a partnership with Dyehard Fan Supply, Razorback fans enjoyed eight locations to shop for merchandise, including a new stadium store at the north end zone entrance of Donald W. Reynolds Razorback Stadium.

Other Enhancements
• Six new elevators installed to accommodate ADA and premium seating
• Addition of a new Guest Services Center and two additional First Aid stations
• Introduction of Game Day Ambassadors program, providing fans with guest services personnel to assist with questions or issues
• Gameday Buttons to celebrate special moments spent at the stadium

Gameday enhancements based on feedback from our guests were made at other Razorback venues as well. Perhaps the most impactful, was the addition of an accessible public Wi-Fi network at Baum-Walker Stadium.