Ryan Witthoff was tabbed the coordinator of creative content for the Razorback men’s basketball program in the summer of 2023.
He will be in charge of overseeing and producing content for the men’s basketball social media platforms. With his background in graphic design, photography and videography, he will combine digital content with the program’s recruiting strategies.
Witthoff comes to Fayetteville after serving as the manager of creative content for the Florida State men’s basketball program for four seasons. He created and maintained a visual brand by overseeing the graphic, photo and video content on social media and recruiting for the program. In his role, he assisted with the management of social media, served as the team photographer and assembled all forms of graphics associated with the program.
During his time, the Seminoles reached the Sweet 16 twice (2019 and 2020). The 2019-20 team finished fourth in the final AP poll and produced two NBA lottery picks. His content ranked in the top ten college programs in generating engagements on social media.
Witthoff has worked with several NBA players, including the likes of Scottie Barnes, Devin Vassell, Patrick Williams and Trent Forrest, and helped in strategizing their social media image as well as supplying them with content to post on their platforms.
Witthoff is originally from Marco Island, Fla., and graduated from Florida State University in December of 2022. He received a B.S. in sport management and his is pursuing a master’s degree in sport management.
