Arkansas Chooses ReplyBuy To Provide Instant Mobile Ticket Purchases

FAYETTEVILLE, Ark. — The University of Arkansas Athletics department today announced its new partnership with ReplyBuy, the leading platform for messaging-enabled commerce that provides businesses with a unique combination of instant buyer engagement, artificial intelligence, analytics and payments.

With ReplyBuy, fans can complete their purchase on-demand in a matter of seconds. Razorback tickets will be instantly delivered to the buyer’s phone where they will be scanned at the event. The partnership with ReplyBuy is just one of the many ways the Razorbacks are working to make the game day experience memorable and hassle-free for fans.

“We are excited to partner with ReplyBuy and to offer a new form of mobile engagement to our fans. By empowering our fans to act directly through a text message, we provide an instant and seamless transaction that allows fans to purchase and have tickets in hand quicker than ever before.  We feel that for the fan, having a simple, intuitive way to respond to an offer and make a purchase all in a text message is a truly exciting and new way for fans to interact with the Razorback brand.”

Fans who register for the service will receive a $10 credit toward their first purchase using ReplyBuy. You can now register by visiting or texting RAZORBACKS to 20123.

“We’re extremely excited about the new partnership with the University of Arkansas,” said Brandon O’Halloran, SVP of Partnerships & Strategy at ReplyBuy. “Our goal is to provide the fan with instant gratification. We’re living in an on-demand society and the Razorbacks recognize the importance of meeting fan expectations.”