HogTown Gets Rockin’ on Saturday with Jason D. Williams

October 5, 2026

Razorback fans can kick off Saturday’s game day at HogTown on Maple Street, returning October 10 for a free pregame celebration ahead of Arkansas’ matchup with Tennessee.

Located on Maple Street just north of Razorback Stadium between Razorback Road and Stadium Drive, HogTown is the ultimate pregame destination for Razorback fans of all ages. The free event will open four hours before kickoff and continue until 15 minutes before the game, giving fans plenty of time to enjoy live entertainment, activities and the excitement of gameday before heading into the stadium for the “Best in Sight and Sound” Marching Band pregame performance.

Jason D. Williams brings high-energy rock ’n’ roll, boogie-woogie piano and a whole lot of personality to the stage, delivering an unforgettable show inspired by the sounds of Jerry Lee Lewis, Memphis rock ’n’ roll and classic honky-tonk. As the Associated Press put it, Williams “pounds the bejabbers out of the piano” with his energetic and entertaining style.

Fans can catch Jason D. Williams live on the Bud Light Sound Stage beginning at 11:30 a.m.

HOGTOWN HAS SOMETHING FOR EVERY RAZORBACK FAN
Fans can enjoy a full lineup of entertainment, activities, food and giveaways throughout the day, including:

Live Music & Pep Rally featuring the Razorback Spirit Squads, mascots and Marching Band
Opportunity to see the best live mascot in college sports, Tusk VII
Jason D. Williams performing live on the main stage
Food Trucks Galore featuring everything from classic fair favorites to Southern comfort food
Beer Garden located next to the main stage
Big-Screen Videoboard showing live college football games
Family Fun Zone featuring inflatables, a balloon artist, caricatures and face painting
Free Swag & Giveaways from Coca-Cola, CommunityAmerica Credit Union, Ford, Hogs+, Rudy’s BBQ, Tito’s and Toyota

With live entertainment, great food, family-friendly activities and Razorback spirit around every corner, HogTown is the place to be before every home game.

EATS AND TREATS ON THE STREET
ATOMIC DOG: Enjoy a delicious hot dog will all the trimmings.
BURTON’S CREAMERY: Fayetteville’s only super premium soft serve ice cream.
CARSTEN CONCESSIONS: Carnival food including foot long corn dogs, funnel cakes, lemonade and more.
CHELLE’S BURGER JOINT: Delights Black Angus burgers and fries.
DOWNTOWN DAWGS: The best hot dogs and food to get you ready for kickoff.
FANNIE MAE’S KITCHEN: Fine Soul Food Cuisines brought to you by a mother and daughter duo.
JARABES TAPATIOS: Shaved ice served with natural fruit syrup from Mexico!
MO TACOS AND CHURROS: There’s always room for Mo’ Tacos!
NACHO TATERS: Specializing in loaded nachos and gourmet tater tots.
PEDAL POPS: Serving up all-natural frozen fruit pops.
RUDY’S BBQ: Serving up smoky, slow-cooked barbecue favorite.
THE BREEZY SCOOP: Cool down with refreshing Italian ice, then dig into crave-worthy favorites like crispy fried Hawaiian rolls, chicken on a stick and savory pork chops on a stick.
WHO CUT THE CHEESE: Serving up delicious grilled cheese creations paired with refreshing craft drinks.

HOGTOWN SCHEDULE OF EVENTS
11:00 a.m. — HogTown on Maple Street opens
11:30 a.m. — Jason D. Williams concert begins
12:00 p.m. — Razorback Marching Band Drumline performance outside Gate 14
12:30 p.m. — Pep Rally in Lot 300 featuring the Razorback Spirit Squads and Razorback Marching Band
12:45 p.m. — Hog Walk featuring Coach Ryan Silverfield and Razorback Football
3:00 p.m. — HogTown closes
3:15 p.m. — Beat Tennessee presented by Saracen

3 THINGS YOU SHOULD KNOW
1. To accommodate the setup and operation of HogTown, Maple Street from Stadium Drive to Razorback Road will close to all traffic beginning at 7:00 p.m. on Friday, October 9, 2026.
2. On Saturday, access to Lot 300 outside the Frank Broyles Athletic Center will remain available through the east entrance on Stadium Drive and the west entrance on Razorback Road.
3. Maple Street, from Stadium Drive to Razorback Road, will reopen to all traffic on gameday at the conclusion of the second quarter.