College Colors Day Kicks Off Razorback Fridays

FAYETTEVILLE, Ark. – This Friday, Sept. 4 is the annual College Colors Day nationally and marks the beginning of Razorback Fridays throughout the football season for the Arkansas Razorbacks. Starting this Friday and each Friday throughout the year, Razorback fans are encouraged to wear their “Cardinal and White” to show their support of all 19 intercollegiate programs.

Razorback Fridays kick off in conjunction with College Colors Day this week. Besides showing their colors on Friday, fans can show off to the rest of the nation via social media by taking part in the College Colors Challenge, a new socially-fueled national contest celebrating the excitement of college football.

Through participating in a series of photo and video challenges on social media, fans can flaunt their colors, express their school spirit, and vie for a trip to college football’s title game. The challenges revolve around three categories represented by the hash-tags: #SQUADPIC (large group), #FAMPHOTO (family), and #SELFIE (individual). Some of the challenges include fans posting an epic trick shot video while wearing their colors, an awkward college colors family photo, and college colors displayed at the office.

Razorback fans are encouraged to download the College Colors app (currently available in both the iOS App Store and Google Play Store) and visit CollegeColorsChallenge.com for full challenge details. The grand prize winner will receive round-trip airfare, hotel accommodations, and two tickets to the national championship game in Glendale, AZ, courtesy of CLC and the College Football Playoff.

The College Colors Challenge kicks off on Monday, August 10. Winners for the first set of challenges will be announced via CollegeColorsChallenge.com on College Colors Day, Friday, September 4. Each month during the college football season, three new challenges will be issued for a chance to win exciting prizes, including two more opportunities to win two tickets to the national championship game.

College Colors Day, created by the Collegiate Licensing Company (CLC), which represents the trademark licensing programs of more than 150 of the nation’s leading universities, is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience. Fans across the United States are encouraged to wear the apparel of their favorite college or university throughout the day. College Colors Day is celebrated by thousands of organizations, retailers, classrooms and millions of individuals who don their team colors and share their school spirit with friends and colleagues

Arkansas opens the 2015 football season at home this Saturday, Sept. 5 at 2:30 p.m. CT against UTEP on ESPNU.

Fans looking for an #UncommonExperience this fall can still purchase season tickets by calling 1-800-982-HOGS or by clicking here.