Jack Panyard is a Marketing Associate for Arkansas Athletics’ marketing and fan development department, serving in that role since September 2015.
Panyard’s responsibilities include being the primary marketing contact for women’s tennis and softball, along with serving as the secondary contact for volleyball and women’s basketball, as well as assisting with the football program. He is also responsible for overseeing the day-to-day activities of the marketing department’s student interns, creating and executing marketing plans, and implementing new promotions for his primary and secondary sports responsibilities.
Panyard is currently pursuing an M.Ed. in Recreation and Sport Management at the University of Arkansas. He currently holds a B.S.B.A. in retail with a concentration in marketing from the Sam M. Walton School of Business at the University of Arkansas, where he graduated in May 2015.
Prior to his tenure with the Razorbacks, Panyard was a part of the marketing team that promoted the 2015 NCAA Super Regional in Fayetteville, in addition to serving as the on-site Windfall Productions/ESPNU Event Manager for the 2015 NCAA Indoor Track and Field National Championship.
He also worked closely with the Southeastern Conference during the 2015 SEC Women’s Basketball Tournament as part of the marketing team tasked with running in-game promotions and promoting the conference as a whole.
Panyard was a member of the 2014-2015 marketing street team program at the University of Arkansas, where he was tasked with executing game day promotions along with serving as the secondary marketing contact for men’s and women’s tennis.
He also served as a Game Day Intern for the Northwest Arkansas Naturals — the Double-A affiliate of the Kansas City Royals — in the summer of 2014, where he executed in-game promotions as well as working an outdoor concert.
